Author Profile : Rosa Ziebell

Rosa Ziebell

November 3, 2010

Rosa Ziebell is a strategic marketing executive with strong record of accomplishment of building brands and consistently delivering revenue and profit growth for consumer products & services. Known for her passion for the consumer and infusing consumer needs and wants into business operations, she is recognized for galvanizing cross-functional teams to achieve successful development and implementation of initiatives. She has a proven track record of identifying and translating consumer insights into sustainable, business growth. She is a global leader fluent in Spanish with international experience.

Ms. Ziebell’s areas of expertise include Brand management—positioning, product innovation, management, and portfolio management. In her strategic approach to business, she has driven corporate and business strategy frequently leveraging deep consumer insights that drive sustainable business growth. Ms Ziebell is widely known for her ability to turnaround faltering brands and revitalizing businesses through partnerships, advertising and creative marketing while driving execution with excellence.

Positions held by Mrs. Ziebell include: Vice President of Membership Products at AAA of Northern California, Nevada, Utah; Senior Brand Management Cliff Bar & Company—LunaBar, Senior Brand Management at Clorox, and strategy consulting roles at Swander Pace and The Boston Consulting Group where she help establish a presence in Mexico, Brazil and Argentina.

Mrs. Ziebell received awards from the Chicana/Latina Foundation scholarship at UC Berkeley, National Science Foundation scholar at University of Chicago, Second year honors at Harvard Business School, and is a member of MENG—Marketing Executive Networking Group.

Mrs. Ziebell received her Bachelor of Arts degree in Sociology from UC Berkeley, and a Master of Arts in Public Policy from the University of Chicago. She also earned a General Management & Strategy MBA degree from Harvard Business School.

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