Author Profile : Donald King

Donald King

Donald King is Acting CEO of the US RAC, responsible for establishing a corporate structure and management team to support the ambitious growth plans for the company.

Previously, he served as Vice-President, Retail Experience, for Kraft Foods North America, and as Vice-President of Marketing, for Kraft Foods’ Cheese Business Unit. Donald had responsibility for Kraft Foods’ Natural Cheese and Snacking Businesses in the United States, as well as its Cultured and Churny brands. Other prior roles include Group Director, Marketing Capability for Coca-Cola North America and Group Director, Sprite, responsible for its U.S. business. Prior to Coca-Cola, Donald served as Vice-President of Marketing at BI-LO/Bruno’s Supermarkets, Inc., Senior Vice-President of Marketing and New Business Development at PCA International, and Vice-President of Business Development for Priceline WebHouse Club, Inc.

Donald began his marketing career in Brand Management at Procter & Gamble in 1990, where he worked until 2000. He spent his last two and a half years at P&G serving as Marketing Director, Crest.

Donald earned a BS in Mechanical Engineering from Stanford University and an MBA from The Wharton School of the University of Pennsylvania.

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