The Girl Effect

(via Wikipedia)

The Girl Effect is a campaign sponsored by the Nike Foundation and the Buffet’s NoVo Foundation. According to the campaign’s website, the Girl Effect is defined as the unique potential of 600 million adolescent girls to end poverty for themselves and the world. It is based on the common belief in the field of International Development that when given the opportunity, women and girls are more effective at lifting themselves and their families out of poverty, thereby having a multiplier effect within their villages, cities, and nations.


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