The Brainstorming Process Is B.S. But Can We Rework It?

Can we rework it? Yes.  Should we rework it? Well… 

That headline appeared in Fast Company.  Click here to read the original article (with commentary).  Here’s my POV.

To begin, let’s define brainstorming…

Brainstorming is a method for gathering lost of ideas in a fast paced and unrestrictive approach.  It enables the group to generate many ideas about possibilities rapidly. 

A skilled facilitator will often use brainstorming because it is an effective process tool.  Brainstorming is most effective when it is used with other process tools to move from gathering possibilities (brainstorming) to defining, sorting, prioritizing, and then to deciding & planning.

I have facilitated many dynamic “brainstorming” strategic meetings for organizations—each one was enormously successful, as judged by the participants.  After the meeting, we generally leave with goals & objectives, decisions & actions items, and next steps—who’s doing what by when.    

Is brainstorming BS? No, not in my opinion.

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