Guess what—you’re not special!

 “You are not special. You are not a beautiful or unique snowflake.  You are the same decaying organic matter as everything else.” – Tyler Durden. And, to some degree, he’s right. 

HOWEVER, creating a personal brand in today’s competitive workplace, distinguishing you significantly from others can be challenging, and here’s the real shocker, that distinction is expected.  Therefore, while you may not be special—you do need to distinguish yourself.

Yesterday we launched our Compact (Leadership) Series.  These sessions are short workshops—hence the term compact—focused on key challenges in the marketplace. By the way, it was a hit!

These are no-cost sessions designed for diverse leaders in transition.  By transition, we mean trigger events, such as:

* Job loss
* Passed up for a promotion
* Need to transfer to a less desirable location
* Undesirable changes at work, etc.

During these sessions, we create a space for you to take a step back and explore what it means to focus on your career—the job part will follow naturally. 

In the Resumes, Bio’s, and LinkedIn—what’s your story workshop, we began the session helping people understand the importance of owning your “personal brand.” Also how that brand is tied  to social media.  Like it or not, the two are absolutely linked.   Your personal brand is a holistic look at your goals, passions, values, abilities, capabilities, and how those figure into—and enhance—what you have to offer, in this case, an employer.  Social media is “just” the means you will use to talk about you. Why? Because…

 We live in a transparent world.

After all, numerous others may have your job title, but only a few (if any) might share your vision & appreciate the talents you offer.  Constructing & managing (not hiding) your social presence will allow you to connect with the individuals & companies that “value” what you have to offer.

Experiencing a-ha moments

It was exciting watching the participants unpack their story and then redesign their messages for LinkedIn, Facebook, Twitter, and other media outlets.  Catching the eye of the reader—recruiter, friend, or fan—is important.  Keep in mind that your story (or put another way—personal brand) is only as good as the reputation you are able to build.    

So, join us for the series—they will end in October for 2011 and morph in 2012.  If you are not in the San Francisco Bay Area, drop us a note—we’re considering running the sessions a-la Google+ Hangout or via webinar.  Also, please DO NOT MISS Day of Opportunity ~ 2012.  Click the link.  Enter the discount code: earlybirdspecial_2011 for $50.00 off the regular price. 

As always, enjoy your development!

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