Who owns who?
When you buy something, you can join any number of tribes on any number of days and feel part of something bigger than you feel. You can belong to the True Religion tribe when you wear jeans, the Mercedes tribe when you drive to work, and the Williams-Sonoma tribe when you cook a meal.
You’re part of a select clan (or so you feel) when you buy products from these clearly differentiated companies. A “brand” is not a logo, product, nor is it an identity—it’s a feeling about a product, a service, or an organization. I’m paraphrasing a bit from Marty Neumeier, author of The Brand Gap. (Good book—read it!)
What happens when the product owns you?
I finished reading the latest report from the Pew ResearchCenter—the headline: Wealth Gaps Rise to Records Highs Between Whites, Blacks and Hispanics. This was a tough-read, not because of the language in the report, but because of the facts in the report. A key insight is that the median net worth of households in 2009 for Whites is $113,149; for Hispanics, $6,325; and for Blacks–$5,677–ouch!
Put another way…the median wealth of white households is 20 times that of black households and 18 times that of Latino.
The lopsided wealth ratios are the largest since the government began publishing the data 25 years ago—that is crazy! The report is worth investing your time to read – click here for a download.
Time for a U-Turn
I believe it is time for a u-turn in our thinking. While we understand how the bubble that burst in the housing and employment markets has impacted our communities (largely blacks and Latino) in this downturn, let’s not add to it by accumulating more unsecured debt—e.g. credit cards.
While these headlines may not be what you want to see, it’s what you need to know to position you and your family to make income & spending choices, education investments, and to explore opportunities for the future.Tags: Altruistic Leadership, career, Change, Identity, Jobs, MyCDS, ownership, realtalk